Peskov: contract with Ketchum expired, but Russia will keep working on national image

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The Kremlin estimates collaboration with Ketchum as "very fruitful", notes the spokesperson of the Russian President.

The Kremlin plans to keep promoting an objective national image of Russia in the world, despite the termination of cooperation with Ketchum. The President`s spokesperson Dmitry Peskov said to TASS that the Administration of the President highly appreciates cooperation with the company and doesn`t exclude resuming cooperation in the future.

"Indeed, some time ago there was a break in relations with the company, but the obligations under the contract are fulfilled now," he said. "So far, it has been decided not to extend the contract," added the spokesperson.

"This is due to the fact that there`s some need for the Client to save money," said Peskov. "In addition, the general environment can hardly be changed with PR and communication instruments, given the communication campaign being conducted at present," he said.

"In this regard, we find it necessary to wait till better times, when the whole atmosphere will be more conducive to objective judgment and perception of truth," said the spokesperson.

Peskov noted that the Kremlin estimates collaboration with Ketchum as "very fruitful". "We`ve cooperated more than one year," he reminded.

The spokesperson said that Russia will keep promoting an objective national image. "This (the termination of cooperation) doesn`t mean that Russia will cease bringing its views to the rest of the world," he said. "This work will continue," confirmed Peskov.

"In recent years, Russia has improved its own mechanisms for this kind of work," he underlined. "If necessary, we will continue to work with global communication companies over time," said Peskov.

Earlier, the international online magazine PRWeek reported that the American company Ketchum had reduced the amount of services rendered to Russia for improving the country's image abroad. As it was reported, from 2006 to mid-2012 Ketchum got about $23 mln from the Russian Federation and $17 mln from "Gazprom" company.

Text and pictures by TASS