"Yandex" presents data on Russians` online shopping behavior


For the last year, Chinese internet shops have become extremely popular with Russians, still they spend 1.7 times less shopping on foreign websites than on Russian ones

On the average, Russian users spend 6 thousand 591 rubles for one purchase in Russian online stores and 3 thousand 945 rubles in foreign ones, which is 1.7 times less, "Yandex.Market" and GfK analysts estimated.

In August-September 2014, online-survey was carried out among 2 thousand 414 users from the cities with the population of over 100 thousand people. The revealed tendencies remain today, the study shows.

In Moscow, the difference between the amounts of money spent in Russian and foreign online stores is less - 30% (7 thousand 947 rubles against 6 thousand 84 rubles respectively).

In other cities with the population of over 800 thousand people, customers spend 6 thousand 355 rubles and 3 thousand 693 rubles respectively, in the cities with the population of 500-800 thousand people - 5 thousand 324 rubles and 2 thousand 753 rubles, in the cities with the population of 100-500 thousand people - 6 thousand 512 rubles and 3 thousand 516 rubles.

According to the survey, the share of users shopping at foreign Internet sites increased from 36% to 50% from autumn 2013 to September 2014. More than 90% of those surveyed by the GfK analysts still use Russian stores.

The popularity of Chinese online shops has significantly increased, 39% of respondents use these websites (in 2013 - 25%). In 2014, 26% of respondents shopped at the English versions of other countries` stores (21% in 2013). The smaller the city is, the bigger is the share of the population making orders from China, and the smaller is the share of those buying goods in other countries. In Moscow, the share of online shoppers is roughly the same - 33% and 32%.

In 2014, foreign Internet platform Aliexpress.com (part of the Chinese Alibaba Group) became the most popular with Russians: 59% of foreign stores customers shopped there (in 2013 - 37%). The share of EBay decreased from 57% to 51%.

Russian users make over 90% of orders using desktop computers or laptops. The share of smart phones in searching goods is 7-9%, in ordering - 2%. The corresponding figures for tablets are only a bit higher - 9-12% and 3-5%.

The role of social networks in internet commerce is also growing. In autumn 2014, 22% of all the Russians who shopped online acquired material goods in social networks at least once a year (in 2013 - 17%).

Text and pictures by INTERFAX.RU